Context and Challenge
The project expands the Off The Record (OTR) brand by creating specific identities for its two main stages: REC and BLUE ROOM. The core challenge was to translate the sonic atmospheres of each dance floor into logos that maintain visual cohesion with the parent brand, honoring industrial aesthetics and the legacy of analog design in electronic music.
Transforming sonic atmospheres into visual identity.
Signage and Light Boxes | REC
The signage development for the REC dance floor focused on creating high-visibility light boxes, inspired by technical studio recording indicators. Through the use of internal lighting and industrial typography, the project transforms the logo into an immediate visual focal point, organically integrating the brand into the electronic music atmosphere and reinforcing the physical identity of the space.
The signage development for the REC dance floor focused on creating high-visibility light boxes, inspired by technical studio recording indicators. Through the use of internal lighting and industrial typography, the project transforms the logo into an immediate visual focal point, organically integrating the brand into the electronic music atmosphere and reinforcing the physical identity of the space.
Signage and Environment | BLUE ROOM
The visual creation for the BLUE ROOM dance floor uses solid geometric shapes and robust typography to define a space of sensory immersion. Inspired by modern industrial signage, the project utilizes light boxes to project the brand identity into the environment, connecting graphic design to the floor's architecture and elevating the audience experience within the electronic scene.
Impactful design for the contemporary electronic scene.
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