Off The Record | Logo Design Project

Visual identity and brand strategy for Off The Record (OTR), a weekly electronic music residency at the Public Hotel, New York City. The project explores the intersection of analog media, VHS glitches, and premium nightlife aesthetics through a raw, high-contrast logotype and industrial stage signage.

OFF THE RECORD | OTR
Nightlife Branding & Visual Identity

Off The Record (OTR) is a premier weekly electronic music residency hosted at the world-renowned Public Hotel in New York City. As the event carved its niche within the competitive NYC nightlife scene, the challenge was to create a cohesive visual identity that balanced underground credibility with a high-end, premium positioning.

The creative direction for the logotype and brand system is deeply rooted in the lo-fi soul of analog media. Taking inspiration from vintage TV broadcasting, VHS glitches, and CRT monitor textures, we developed a visual language that feels like a raw, unauthorized transmission. This project transcends traditional event design, utilizing high-contrast geometry and glitch art to establish a powerful presence across both digital social media and physical stage signage installations.

SERVICES
Strategic Brand Positioning
Logotype Design & Typography
Creative Direction for Events
Industrial Stage Signage & Scenography

Visual Identity for Global Nightlife & Electronic Music. Strategic creative solutions for high-end branding, festival assets, and underground positioning.

AVAILABLE FOR WORLDWIDE PROJECTS
WhatsApp: Click here | Email: marciobuto@gmail.com | Instagram: @marcio.buto

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